ROI rather than just cost should determine your marketing budget. If you don't spend money you won't make money. As a consultant, I sometimes hear the words, " I only have a tiny budget." "I can't afford advertising." "I can't afford your fees." "I don't have any money for marketing." However, … [Read more...] about ROI & Your Marketing Budget
ROI
How Can Social Media Help My Small Business?
How Can Social Media Help? This is the 10-million-dollar question. Social can be fun, addictive, engaging, entertaining, faddish, and cool. However, the real question is this: Is it worth the time? After all, time is money, and even if social media is free, it still takes time. In my mind, time is … [Read more...] about How Can Social Media Help My Small Business?
Michael Dell Talks About Social Media for Small Businesses
Michael Dell and Social Media Social media works for small businesses. Michael Dell started Dell Computers in his dorm room. You may be sitting in your garage wondering how the world will know your story and your product or service. Social media is one of the many "tool kits" that can arm your … [Read more...] about Michael Dell Talks About Social Media for Small Businesses
