Subject Line Tips The following points speak for themselves regarding the value of e-mail marketing for the typical small business: According to eMarketer, 91 percent of Internet users between the ages of 18 and 64 send or read e-mail. Over 147 million people use e-mail every day in the U.S. … [Read more...] about Change Your Subject Line Oil: The Case for E-mail Marketing
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Ten E-mail Marketing Questions for Your Small Business
E-mail marketing: Questions and Action Items It's important to think before you send out an e-mail. E-mail is a powerful tool but we use it so much that we sometimes write as second nature rather than with our readers and customers in mind. Make sure to think like your readers. Below are some … [Read more...] about Ten E-mail Marketing Questions for Your Small Business