Advertising and the Consumer
We love how the Break Up shows the shift in power from the advertiser to the consumer. The video does it in such a witty and clever way that everyone can relate to. It may have taken awhile but the consumer has now realized that they have the upper hand and that we, as marketers, are putty in their hands. Competition is high, substitutes are in abundance and social media is swaying purchasing decisions.
With ad dollars going down the drain something must be done! So what’s a marketer to do? What is our solution you ask? We DOMINATE the conversation….that’s our secret weapon…our Jedi sword to fight through the competition! We’ll bring our competitors to their knees with our kryptonite! So it’s time to embrace social media by planting the seeds for the online conversation through our consumers. Make them our marionettes…..our brand evangelists…..and have them recruit others (through the guidance of yours truly!).
So who’s with us?
Your comments?
[This post was written by MBA students from my Strategic Internet Marketing class at Cal State Fullerton’s Mihaylo College of Business and Economics.]
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